Client: Antonia Sanchez-Toomey TINKER TAILOR ONLINE
Tinker Tailor Online is an online destination for life and style inspiration, and soon an online destination for clothing and accessories. It’s about affordable luxury and elevated wardrobe staples also valuing the small luxuries in life. It’s about looking good but not being a slave to fashion and being comfortable in your won skin (and clothes) but not at the expense of style.
Antonia approached me and asked for a clean, but stylish logo to reflect her brand. After our initial call and the feedback I got from her from the logo design questionnaire, I came up with 3 initial versions of the logo. Antonia chose one of them, which we refined over the next few days. The final logo includes pink and golden text. It is feminine, simple, but yet effective. A second alternative logo was also created, to be placed on Social Media profiles etc.
As Antonia purchased a Branding Package, I also created business card designs for her to match the new logo.
Finally, a Brand Style Guide guide was designed, so she can keep her new brand consistent across all platforms by using the same color palette and fonts.