When it comes to branding, most people immediately think of logo design. It's true that your logo is the most memorable part of your branding. A well-designed and thought-through logo might make or break your business. Not all of us are Illustrator magicians though, and simply the thought of designing your own...

Most bloggers or business owners don't select the colors for their website based on their Brand Style Guide, but mostly they make decisions which are based on their personal preference. Before we go any further, I must tell you that is a big no-no! A color palette is part of your...